NovaPay Fintech, LLC (“NovaPay Fintech,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access our website, schedule a consultation, or interact with our services.

By using our website or submitting information, you consent to the practices described in this Privacy Policy.

1.⁠ ⁠Information We Collect

A. Information You Provide Directly

• Name, phone number, and email address

• Business name and processing-related information voluntarily submitted

• Information submitted through consultation forms or contact pages

• Responses to outreach or inbound inquiries

B. Automatically Collected Data

We may collect:

• IP address

• Browser type and version

• Device information

• Cookies and tracking data

• Website interaction data

C. SMS Consent Data (A2P 10DLC Compliance)

If you consent to receive SMS appointment notifications or reminders, we collect:

• Phone number

• Date/time of opt-in

• Interactions with SMS keywords (STOP, HELP, etc.)

We do not send marketing SMS messages.

 2.⁠ ⁠How We Use Your Information

We use collected information to:

• Respond to inquiries and schedule consultations

• Conduct Tier Optimization Audits

• Improve website performance

• Ensure regulatory compliance

• Send SMS appointment confirmations and reminders (with prior consent)

• Protect against fraud or unauthorized activity

• Maintain internal operational records

We never sell or rent personal information.

 3.⁠ ⁠Sharing of Information

We may share your information with the following trusted third-party providers for operational purposes only:

• CloudTalk (SMS confirmations & communication routing)

• CardConnect / First Data (processing partners)

• Notion (internal CRM and workflow organization)

• Google Workspace / Google Analytics (analytics & internal operations)

We may also disclose information if required:

• By law

• Through a subpoena, investigation, or legal request

• To protect rights, safety, or security

We do not share data for advertising or external marketing.

 4.⁠ ⁠Cookies and Tracking Technologies

We use cookies and analytics tools to:

• Improve website experience

• Analyze traffic

• Monitor performance

Users may disable cookies through their browser settings.

5.⁠ ⁠SMS Communications (A2P 10DLC Compliance)

When you confirm a consultation or audit appointment, you agree to receive SMS reminders related only to that appointment.

• Opt-out: Reply STOP

• Help: Reply HELP

• Message/data rates may apply

No promotional messages are sent.

 6.⁠ ⁠Data Security

We implement security measures to protect stored data. No system is completely secure, but we utilize industry-standard safeguards.

 7.⁠ ⁠Data Retention

We retain information only for as long as needed to:

• Provide services

• Maintain required business records

• Meet legal obligations

Data beyond retention periods is securely deleted.

 8.⁠ ⁠Your Rights

Depending on your jurisdiction, you may:

• Request access to your data

• Request corrections

• Request deletion where applicable

• Withdraw SMS consent at any time

 9.⁠ ⁠Policy Updates

We may update this policy periodically. Updates will be posted with a revised date.

10.⁠ ⁠Contact Us

For privacy inquiries:

📧 support@novapayfintech.com

Last Updated: November 2025